73
a
VWiOH ]YDåXMH SRGQLNDQLH NWRUp RGORåLOL ]
U{]Q\FK G{YRGRY $XWRUL QD MHGQHM
VWUDQH XYiG]DM~ åH WHQWR ]iYHU QLH MH PRåQp ]RYãHREHFQLĢ SUHWRåH WX LGH
o
VHQLRURY NWRUt Xå PDOL ]iPHU SRGQLNDĢ 6WiOH ]RVWiYD IDNWRP åH Y SRURYQDQt
s
FHORX SRSXOiFLRX VHQLRURY MH SHUFHQWR MHGQRWOLYFRY NWRUt Y\KĐDGDM~ SRPRF
SURVWUHGQtFWYRP DJHQW~U\ YHĐPL Qt]NH D SRPHU SRGQLNDWHĐRY VHQLRURY RSURWL
SULPiUQHM YHNRYHM VNXSLQH MH QLåãt 1D GUXKHM VWUDQH MH SR]LWtYQ\P VLJQiORP åH
LQãWLWXFLRQiOQD SRGSRUD SRGQLNDQLD Y
WRPWR VPHUH SRPiKD VHQLRURP ]DþDĢ
SRGQLNDĢ
(Kautonen et al., 2008)
âW~GLH WLHå XYiG]DM~ åH H[LVWHQFLD UR]VLDKO\FK
IRULHP VRFLiOQHM SRPRFL VHQLRURP Y
LFK V~þDVQRP VWDYH GR LVWHM PLHU\ RGUiG]D
VHQLRURY RG WRKR DE\ DNWtYQH KĐDGDOL SRPRF SURVWUHGQtFWYRP DJHQW~U ]DPHUDQêFK
na podporu podnikania seniorov (Kilber et al., 2011).
âW~GLH .DXWRQHQD
et al. (2011) a Kyra et al. (
DUJXPHQWXM~ åH
na
HIHNWtYQH QDVWDYHQLH SRGSRU\ SRGQLNDQLD MH QXWQp Y\WYRULĢ SRUWIyOLR LQãWUXPHQWRY
DNR DM NXOW~UQ\FK QiVWURMRY DE\ EROR PRåQp Y\XåLĢ FHOê SRGQLNDWHĐVNê SRWHQFLiO
VHQLRURY 7LHWR QiVWURMH E\ PDOL REVDKRYDĢ QiVWURMH QD ]YêãHQLH SRYHGRPLD
seniorov o
PRåQRVWL
SRGQLNDĢ Y
WUHĢRP YHNX DNR XVNXWRþQLWHĐQHM D
DWUDNWtYQHM
DOWHUQDWtYH DOH DM ]YêãLĢ LQIRUPRYDQRVĢ R
H[LVWHQFLL SRGSRUQêFK SURJUDPRY
(Heimonen et al., 2012).
Botham a
*UDYHV
WYUGLD åH NODVLFNi SRGSRUD SRGQLNDQLD QLH MH LGHiOQH
YKRGQi SUH VHJPHQW SRWHQFLiOQ\FK SRGQLNDWHĐRY Y WHMWR YHNRYHM NDWHJyULL SUiYH
NY{OL WRPX åH WiWR VD ]DPHULDYD D SRPiKD OHQ WêP VHQLRURP NWRUt VD Xå UR]KRGOL
XVNXWRþQLĢ Y
UiPFL SRGQLNDQLD SUYp NURN\ =DPHUDQLH SROLWtN D
programov na
SRGSRUX SRGQLNDQLD VHQLRURY E\ VD SRGĐD LFK
Qi]RUX PDOR ]DPHUDĢ QD ]YêãHQLH
SRþWX WêFK VHQLRURY NWRUt VD SUH SRGQLNDQLH UR]KRGQ~ 7R MH SRGĐD DXWRURY ãW~GLH
PRåQp SURVWUHGQtFWYRP YLDFHUêFK DOWHUQDWtY DNR QDSUtNODG
-
3RVN\WQXWLH Y]RURY NWRUp E\ GHPRQãWURYDOL åH VHQLRUL P{åX SRGQLNDĢ DM
v rastovom biznise.
-
3RXNi]DQLH QD YêKRG\ NWRUp PDM~ VHQLRUL D NWRUp LP P{åX XPRåQLĢ ~VSHãQp
podnikanie.
-
3RXNi]DQLH QD WR åH ]DORåHQLH SRGQLNX QHPXVt E\Ģ QXWQH Y\VRNp UL]LNR
-
=G{UD]QHQLH WRKR åH SRGQLNDQLH VHQLRURY MH HIHNWtYQ\ VS{VRE DNR ]RVWDĢ
DNWtYQ\P DM SR GRVLDKQXWt G{FKRGNRYpKR YHNX
1DSULHN WRPX V~ DXWRUL WHMWR ãW~GLH SUHVYHGþHQt
åH NĐ~þRP
k
UDVW~FHPX SRGQLNDQLX VHQLRURY MH NRQIURQWRYDĢ Y\ããt
SRþHW ĐXGt
s
SRGQLNDWHĐVNêPL PRåQRVĢDPL DNR DM SRWUHEQêPL ]UXþQRVĢDPL QD SRGQLNDQLH VN{U
ako dosiahnu vek 50 rokov (Botham a Graves, 2009).
Neformálne inštitúcie a kultúrna podpora podnikania
9LDFHUp ãW~GLH Y REODVWL VN~PDQLD SRGQLNDQLD VHQLRURY VD ]DPHULDYDM~ QD
YSO\Y QHIRUPiOQ\FK LQãWLW~FLt DNR DM SRGSRU\ SRGQLNDQLD VHQLRURY Y
UiPFL NXOW~U\
a
YSO\Y YQtPDQêFK QRULHP VSUiYDQLD QD VNORQ D
]iPHU SRGQLNDĢ 9SO\Y YHNRYHM
GLVNULPLQiFLH DOHER WDN]YDQpKR Ä
ageism-u“
QD SRGQLNDQLH VHQLRURY VN~PD YLDFHUR