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57
9 ćDOãHM þDVWL VD YHQXMHPH QDMþDVWHMãLH VN~PDQêP IDNWRURP RYSO\YĖXM~FLP
SRGQLNDWHĐVN~ DNWLYLWX PODGêFK D WêPL V~ RVREQRVWQp FKDUDNWHULVWLN\
LQGLYLGXiOQH SRVWRMH N SRGQLNDQLX NXOW~UQH QRUP\ D VSRORþHQVNp SRVWRMH
k
SRGQLNDQLX SRGQLNDWHĐVNp Y]RU\ Y]GHOiYDQLH SUtVWXS N ILQDQFRYDQLX
DGPLQLVWUDWtYQH D UHJXODWtYQH EDULpU\ UR]GLHO PHG]L PXåPL D åHQDPL
Osobnostné charakteristiky
+ĐDGDQLH IDNWRURY SUHGXUþXM~FLFK MHGQRWOLYFRY QD SRGQLNDQLH LED FH]
osobno
VWQp FKDUDNWHULVWLN\ MH Xå ] SRKĐDGX WHyULH SRGQLNDQLD SUHNRQDQp *DUWQHU
1DSULHN WRPX Y UiPFL ãLURNpKR VSHNWUD VN~PDQêFK IDNWRURY Y VQDKH
o
SRFKRSHQLH FHONRYpKR REUD]X ÄSUHþR MHGQRWOLYFL SRGQLNDM~³ VWiOH Y HPSLULFNêFK
ãW~GLiFK PDM~ DM UR]OLþQp RVREQRVWQp FKDUDNWHULVWLN\ VYRMH PLHVWR 5RYQDNR MH
WRPX DM Y ãW~GLiFK ]DPHUDQêFK QD SRGQLNDQLH PODGêFK 1DSUtNODG *HOGKRI
et al.
(2014) vo svojej
ãW~GLL
KRGQRWLOL YSO\Y YLDFHUêFK RVREQRVWQêFK FKDUDNWHULVWtN
SRSUL ćDOãtFK IDNWRURFK QD ]iPHU PODGêFK SRGQLNDĢ SULþRP SUHXNi]DOL SR]LWtYQ\
HIHNW SULNOiĖDQLD VD N YêEHUX QRYêFK FLHĐRY D LFK GRVDKRYDQLD QRYêPL
SURVWULHGNDPL DNR DM WROHUDQFLH YRþL ILQDQþQpPX UL]LNX D LQRYDWtYQRVWL 9 LQHM
ãW~GLL 6KDUPD D 0DGDQ
LGHQWLILNRYDOL SR]LWtYQ\ YSO\Y RVREQRVWQêFK
char
DNWHULVWtN DNR YRGFRYVWYR WROHUDQFLD UL]LND QDVDGHQLH YiãHĖ RGGDQRVĢ
a
HQHUJLFNRVĢ QD YRĐEX SRGQLNDWHĐVNHM NDULpU\ PHG]L PODGêPL 9ê]QDP YSO\YX
RVREQRVWQêFK FKDUDNWHULVWtN QD SRGQLNDWHĐVN~ YRĐEX PODGêFK WHGD QLH MH PRåQp
~SOQH ]DWUDFRYDĢ DYãDN MH SRWUHEQp KR YQtPDĢ DNR LQWHJUiOQX V~þDVĢ ãLUãLHKR
REUD]X Y V~YLVORVWL V HIHNWRP DM ćDOãtFK IDNWRURY
Individuálne postoje k podnikaniu
ĆDOãRX ]R VNXStQ IDNWRURY NWRUp V~ þDVWêP SUHGPHWRP VN~PDQLD ] G{YRGX
YSO\YX QD NYDQWLWDWtYQX DNR DM NYDOLWDWtYQX VWUiQNX SRGQLNDQLD PODGêFK V~
LQGLYLGXiOQH SRVWRMH N SRGQLNDQLX 7HRUHWLFNêP ]iNODGRP SUH VN~PDQLH YSO\YX
LQGLYLGXiOQ\FK SRVWRMRY MH W]Y ÄWKHRU\ RI SODQQHG EHKDYLRU³ $M]HQ
3RGĐD
QHM MH VDPRWQp VSUiYDQLH NWRUpPX SUHGFKiG]D ]iPHU XVNXWRþQLĢ KR YêVOHGNRP
vz
iMRPQpKR S{VREHQLD YQtPDQHM NRQWURO\ D GRVLDKQXWHĐQRVWL SRVWRMD N VSUiYDQLX
D VXEMHNWtYQ\FK QRULHP = WRKR G{YRGX MH SUiYH LQGLYLGXiOQ\P SRVWRMRP YHQRYDQi
SR]RUQRVĢ YR Y]ĢDKX N ]iPHUX ]DþDĢ SRGQLNDĢ 1D ~URYQL VNXStQ NUDMtQ VD
LQGLYLGXiOQ\PL SRVWRMPL PODGêFK N SRGQLNDQLX ]DREHUDOL Y UR]VLDKOHM ãW~GLL
Davey
et al.
3UL SRURYQDQt UR]YLQXWêFK NUDMtQ (XUyS\ V UR]YRMRYêPL NUDMLQDPL
$IULN\ ]LVWLOL åH QDSULHN SRGREQêP PRWtYRP N SUHIHUHQFLL SRGQLNDQLD SUHG
]DPHVWQDQtP VD XYHGHQp VNXSLQ\ NUDMtQ OtãLD Y LQGLYLGXiOQ\FK SRVWRMRFK
k
SRGQLNDQLX YQtPDQê SUtQRV SRGQLNDQLD SUH VSRORþQRVĢ YQtPDQp SR]LWtYQH
FKDUDNWHULVWLN\ SRGQLNDWHĐRY DNR DM Y QiVOHGQRP ]iPHUH ]DþDĢ SRGQLNDĢ
a
VDPRWQHM SRGQLNDWHĐVNHM DNWLYLWH PHG]L ãWXGHQWPL XQLYHU]tW 1D ~URYQL UHJLyQRY
Y UiPFL NUDMLQ\ Y WRPWR SUtSDGH âSDQLHOVND VN~PDOL SRVWRMH N SRGQLNDQLX DNR
NRJQLWtYQH HOHPHQW\ SRGQLNDWHĐVNpKR SURVWUHGLD /LĖiQ
et al. (2011). Zistili pritom,
åH UR]GLHO\ Y KRGQRWHQt SRGQLNDQLD PHG]L ãWXGHQWPL Y MHGQRWOLYêFK UHJLyQRFK
SULVSLHYDM~ N Y\VYHWOHQLX UR]GLHOQHM PLHU\ ]iPHUX ]DþDĢ SRGQLNDĢ 1DSRNRQ YSO\Y