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106
Pri definovaní
SRGQLWHĐVNpKR SRWHQFLiOX Y XåãRP VORYD
zmysle
vychádzame z definície pot
HQFLiOQ\FK SRGQLNDWHĐR
v (Turton a Herrington, 2013),
]D NWRUêFK VD SRYDåXM~ Wt MHGQRWOLYFL ] GRVSHOHM SRSXOiFLH NWRUt VD KRGQRWLD åH
PDM~ YHGRPRVWL D VFKRSQRVWL D ]iURYHĖ YLGLD SUtOHåLWRVWL QD SRGQLNDQLH 9
našom
YêVNXPH W~WR GHILQtFLX SRWHQFLiOX SRGQLNDQLD SRWHQFLiOQ\FK SRGQLNDWHĐRY
UR]ãLUXMHPH DM R ]RKĐDGQHQLH VWUDFKX ]R ]O\KDQLD D WHGD ]D SRWHQFLiOQ\FK
SRGQLNDWHĐRY SRYDåXMHPH WêFK NWRUt VD KRGQRWLD åH PDM~ YHGRPRVWL D VFKRSQRVWL
D ]iURYHĖ YLGLD SUtOHåLWRVWL SUH SRGQLNDQLH D QHERMD VD ]O\KDQLD Y SRGQLNDQt
QXORYê VWUDFK
zo zlyhania).
9êVOHGN\ YêVNXPX SRGQLNDWHĐVNpKR SRWHQFLiOX 6ORYHQVND V~ REVDKRP ćDOãHM
þDVWL WHMWR SRGNDSLWRO\ 9êYRM G\QDPLN\ SRGQLNDWHĐVNpKR SRWHQFLiOX ]D URN\
–
REVDKXMH WDEXĐND
0HG]LQiURGQp SRURYQDQLH SR]tFLH 6ORYHQVND SRGĐD
MHGQRWOLYêFK
NRPSRQHQWRY SRGQLNDWHĐVNpKR SRWHQFLiOX Y URNX
REVDKXMH
WDEXĐND 3R]tFLX 6ORYHQVND Y UiPFL 9 NUDMtQ DNR DM VDPRWQHM (XUyS\ REVDKXMH
WDEXĐND 7DEXĐND
8.1
REVDKXMH SUHKĐDG SRVWRMRY N SRGQLNDQLX SRGĐD YãHWNêFK
NUDMtQ NWRUp VD ]~þDVWQLOL SULHVNXPX *(0 Y URNX
3UYêP NRPSRQHQWRP ãLUãHM GHILQtFLH SRWHQFLiOX SRGQLNDQLD MH H[WHUQp
SURVWUHGLH PHUDQp WêP DNR MHGQRWOLYFL KRGQRWLD
VSRORþHQVNp SRVWRMH
k podnikaniu.
([WHUQp SURVWUHGLH D Y UiPFL QHKR QiURGQi NXOW~UD D VSRORþHQVNi
NOtPD Yê]QDPQH YSOêYDM~ QD UR]KRGQXWLH ³E\Ģ þL QHE\Ģ D DNêP E\Ģ´ SRGQLNDWHĐRP
= U{]Q\FK ãW~GLt Y\SOêYD åH QLHNWRUp NXOW~U\ YLDF SRGSRUXM~ SRGQLNDQLH D QLHNWRUp
menej. A nielen to, hodnot
RYê V\VWpP QiURGQHM NXOW~U\ D VSRORþHQVNi NOtPD
IRUPXM~ XUþLWp SRGQLNDWHĐVNp W\S\ %HUNH %
V
QD ]iNODGH ãW~GLD
SLDWLFK QiURGQêFK NXOW~U LGHQWLILNRYDO QDVOHGRYQp SRGQLNDWHĐVNp W\S\ DPHULFNi
NXOW~UD
-
UDVWRYR RULHQWRYDQê P\VOLWHĐ NWRUpKR ĢDKi GRSUHGX XUþLWi ãSHFLILFNi
REODVĢ DUDEVNi NXOW~UD
-
GREUH HWDEORYDQê EL]QLVRYR RULHQWRYDQê PXå þtQVND
NXOW~UD
-
Y\MHGQiYDWHĐ VR VOXãQêP SRþWRP NRQWDNWRY MDSRQVNi NXOW~UD
- dobre
HWDEORYDQê SURSRQHQW NXOW~U\ ãNDQGLQiYVND NXOW~UD
-
RSDWUQê HTXLOLEULVW
a.
%XGRYDQLH QiURGQHM NXOW~U\ NWRUi SRGSRUXMH SRGQLNDQLH MH GOKRGREê SURFHV
v
NWRURP Yê]QDPQ~ ~ORKX ]RKUiYD LQãWLWXFLRQiOQ\ UiPHF WHM
-
NWRUHM NUDMLQ\ '{YHUD
RE\YDWHĐVWYD Y LQãWLW~FLH Y LFK SRGSRUX NUHDWtYQHKR SUtVWXSX N SRGQLNDQLX DNR
stakeholderov a ce
ONRYp VSRORþHQVNp YQtPDQLH SRGQLNDQLD KUi G{OHåLW~ ~ORKX
v
UR]KRGRYDFRP SURFHVH MHM RE\YDWHĐRY SRNLDĐ LGH R ]DþDWLH SRGQLNDĢ
6SRORþHQVN~ NOtPX SUH SRGQLNDQLH IRUPXM~ WDNp REODVWL DNR MH FHONRYê
VSRORþHQVNê SRVWRM
N URYQRVWL åLYRWQHM ~URYQH SUH YãHWNêFK
egalitarizmus),
SR]LWtYQD QiNORQQRVĢ VSRORþQRVWL N YêEHUX SRGQLNDQLD DNR YKRGQHM NDULpUQHM
YRĐEH VWDWXV ~VSHãQpKR SRGQLNDWHĐD Y VSRORþQRVWL þL SR]RUQRVĢ PpGLi YHQRYDQi
SRGQLNDQLX Y SR]LWtYQRP GXFKX 9 SURMHNWH *(0 VD WLHWR IDNWRU\ VN~PDM~
prostredníctvom
QDVOHGRYQêFK XND]RYDWHĐRY
ͳǤ
SHUFHQWR GRVSHOHM SRSXOiFLH
-
URþQêFK QD FHONRYHM SRSXOiFLL NWRUi
SUHIHUXMH URYQDN~ åLYRWQ~ ~URYHĖ SUH YãHWNêFK HJDOLWDUL]PXV
ʹǤ
SHUFHQWR GRVSHOHM SRSXOiFLH
-
URþQêFK NWRUt VL P\VOLD åH
SRGQLNDQLH MH GREUi NDULpUQD YRĐED